Our SEO Process explained
Over the years as SEO specialists we have developed a roadmap to help our clients achieve the desired goal with regard to their search engine rankings.
THE SEO ROADMAP
HOW DO WE DEVELOP OUR SEO PLANS TO HELP YOU ACHIEVE YOUR GOALS?
So, you want to know how we develop SEO audit plans and strategies?
First and foremost, we always start by understanding your business and its goals. What are you looking to achieve with SEO? What are your current challenges? What is your website currently doing well, and where could it use some improvement? Our approach is a holistic one that incorporates all aspects of the digital marketing strategy together.
We then conduct a thorough SEO audit of your website. This helps us to identify any potential issues that may be preventing you from ranking higher in search engine results pages (SERPs). We also analyse your competition, to see how they are currently performing and what tactics they are using that you may want to emulate or avoid.
Once we have all this data, we can begin developing an SEO strategy tailored specifically for your business. This is usually a very thorough and intensive process to ensure success with your campaign.
Some of the things our plans involve:
Comprehensive SEO audit
Technical SEO optimisation
On-page optimisation
Off-page optimisation
Local SEO Optimisation
Content marketing
Click-through rate Improvement
COMPETITOR RESEARCH
HOW DO WE PERFORM OUR COMPETITOR RESEARCH TO ENSURE YOU ACHIEVE YOUR GOALS?
When it comes to SEO, competitor research is one of the most important aspects of the process. By understanding your competition, you can learn what tactics they’re using to achieve better rankings, and then mimic these strategies yourself to improve your own website’s SEO.
But how do you go about performing competitor research? And more importantly, how do you ensure that you’re researching your competitors in the right way so that you can achieve your SEO goals?
We use a vast number of tools to ensure we collect the correct data to make informed decisions on what needs to be done to achieve these goals. These tools help provide a holistic view of your website’s “health” in terms of ranking ability.
Tools include:
Surfer SEO – On-Page Optimisation
Ubersuggest SEO Tool
SEMRush SEO tools
MOZ SEO – Complete Tool
Screaming Frog
Page Speed Insights
Bright Local SEO Tool
KEYWORD RESEARCH
OUR KEYWORD RESEARCH METHODS ENSURE YOUR RANKING SUCCESS.
At BIAS SEO, we believe that keyword research is vital to SEO success.
SEO isn’t just about getting backlinks or social media traffic from Facebook; it’s also about ranking for the right keywords. One’s that can bring valuable traffic to your website.
Let’s define what a keyword is – A Keyword is a word or phrase that people type into a search engine when they’re looking for information about something online. Keywords are what helps users find web pages that contain relevant information. SEO is the process of optimizing a web page to rank higher for those keywords, getting more visibility and more traffic from search engines. Since the RankBrain algorithm was released people feel keywords aren’t important anymore – they are! They just need the correct context.
To do SEO, one must know which keywords make sense as a targeted keyword that contains buyers intent (this forms part of the buyers funnel) – This allows BIAS SEO to develop a strategy that brings in positive research on your digital marketing investment.
At BIAS SEO, we have put together an effective keyword research method that has been shown to work time and again with many companies in many different markets.
Our keyword research methods ensure your ranking success.
Keyword research process
Audit competitors to find what they are ranking for
Research each query and find related terms you would like to rank for
Only target keywords with an acceptable Search Volume and Difficulty
The keyword research helps you plan your on-page content correctly
REVERSE-ENGINEERING AN SEO STRATEGY
OUR METHODS TO DEVELOP AND IMPLEMENT AN SEO STRATEGY ARE BY WORKING BACKWARDS FROM THE END GOAL.
In SEO you need a long term, detailed strategy to achieve measurable results.
Reverse engineering an SEO strategy may include researching a particular keyword/ search phrase or backlinking strategy is a means to develop an SEO strategy in an analytical way, which can be built upon and expanded as time goes on. The idea is to start with the highest probability of “moving the needle” that the client can rank for and bring them revenue in as soon as possible.
Reverse engineering also provides the opportunity for us to find any gaps in your current SEO, that would prevent us from ranking for a specific term. This may be something like a manual action on your site. It is easier to know how to handle problems when we know what they are or could be ahead of time. If you fail to plan, you plan to fail.
When we can identify any potential roadblocks it allows us to recommend the best course of action for your business. Reverse engineering is one way that helps you understand what is needed for you to rank.
Taking into account what your competitors are doing and how difficult it would be to rank for a specific term will be able to determine the best way to approach the matter.
Every business needs an SEO strategy. You need to achieve your rankings and then you need a plan to maintain them. We work with clients daily who struggle with their search rankings. This oftentimes can be linked back to missing simple optimisations like title tags, meta descriptions and URL structure (among other factors).
Reverse engineering benefits
Helps take a granular approach to SEO
It takes into account where your website is in relation to the competitors
Helps identify anything holding you back
Helps develop a plan of action necessary to achieve the goals of the website
IMPLEMENT TECHNICAL SEO CHANGES
IMPLEMENT AND IMPROVE ON YOUR TECHNICAL SEO
Technical SEO is a complex field of SEO. Technical SEO includes solving the technical issues that are causing your website to perform poorly in search engines. Technical SEO also includes implementing changes to your website which help improve how search engines crawl, index and understand your webpages.
Technical SEO is important for all websites because it helps the websites crawl ability and its ability to be indexed. Some of these changes can be extensive and time-consuming.
There are tools like Screaming Frog that can help along with Google’s webmaster tools.
Sitemap issues
Indexing issues
Robots txt errors
404s redirects
canonicalization
We work with clients to implement and improve their technical SEO. These changes could be anything from:
Implementing and improving on your schema markup (eg: Google’s rich snippets) either through code injected into the header or through premium schema plugins.
Make sure that the website is not blocked by Google’s robots.txt file and the txt file is correct and contains no errors.
Improving the speed of a website by means of theme improvements, faster hosting or a better caching method.
We work within a structured framework, based on our current knowledge and patterns found through our own client research. We make changes in a systematic manner in order to help you achieve your goals.
Technical Issues we fix
Sitemap crawl issues
Indexing issues in Google Search Console
Robot txt Issues such as blocking crawl bots
404 redirect problems
Canonicalization problems or Errors
IMPLEMENT ON-PAGE SEO STRATEGY
HOW DO WE APPROACH AND IMPLEMENT AN ON-PAGE SEO STRATEGY THAT DELIVERS RESULTS?
When it comes to SEO, on-page optimization is an important aspect to focus on.
This is because the information on the webpage gives google a reference as to what the website is about. It can have a significant impact on your website’s rankings. We have even seen a DA1 beat out a DA12 before just by doing that.
On-page SEO includes numerous aspects of SEO: title tags, meta descriptions, header tags, image alt text, etc.
A common question is do these things matter? Do they hold much weight? The answer is yes, they do! We believe 100% in on-page SEO optimisation. Although it is a small piece to a bigger puzzle it does indeed. We have already mentioned how a website with a lower domain authority beat out a site with a significantly higher one.
The first step is to research the right keywords for your website. This includes finding the right keywords that you should be targeting as well as those that you should avoid.
Once you have a list of targeted keywords, it’s time to start incorporating them into your website. The best way to do this is to build your website around keywords or search phrases. This can be done by adding them to the content, including them to the title tag and meta description for example.
On-page strategy explained
Helps determine what sort of content your webpage is missing
Ensure there is sufficient content on the webpage
Ensure the content is useful, unique, relevant and helpful to the user searching for your service
Make sure you are targeting the correct keywords – this is very important
IMPLEMENT CONTENT STRATEGY
OUR CONTENT MARKETING STRATEGY HELPS INCREASE YOUR WEBSITE’S TOPICAL RELEVANCE.
Content marketing strategies are usually content strategies that are developed to increase the content on your website to increase the topical relevancy of your website concerning the specific search query.
What is content marketing?
Content marketing is increasingly using social media to drive traffic back to the website where the content was originally found, for example, blog posts.
Another way we like to use social media is to add a call to action to the website and have the email address and phone number in the call to action. This can be seen as a signal to Google.
Content marketing can also be used as a tool to increase topical relevance by adding more blog posts with topical relevancy. For example, a plumber in cape town may discuss the issues that plumbers come across when unblocking drains, or how easily geysers can burst. So when someone searches for burst geyser repair plumber cape town – google knows that the plumber talks about it on the site and should serve the page to the user.
By doing this it will have an impact on the topical relevancy of your website which means that you can rank better for certain search queries.
Why use topical relevance?
Topical relevance increases the likelihood of people staying on your page after they have landed on it through their search query because you are giving them exactly what they are looking for instead of just providing one piece of information and leaving them hanging.
We have found in our research with our clients that web pages even home pages need around 1000-1500 words on them to satisfy the search query.
Content Strategy Benefits
Helps connect with potential clients
Topical Relevance helps Google understand what the website is about
Discussing talking points about your business helps people understand what your business is about and what your business stands for
Blog posts should aim to be about 1000-2000 words
IMPLEMENT OFF-PAGE SEO STRATEGY
THE OFF-PAGE SEO STRATEGY WE USE TO INCREASE YOUR WEBSITE’S AUTHORITY AND IMPROVE YOUR RANKINGS.
Off-page SEO includes internal and external linking, anchor text and backlinking. It also includes social media links. The goal with off-page SEO is to use white-hat SEO techniques to achieve an increase in your authority. This can be done with off-page SEO.
Off-page SEO is all about building off-site backlinks. Building off-site backlinks are the only way to increase your website’s authority, get more traffic and improve your website’s rankings in search engines. The backlinks should be relevant to the webpage and have the correct anchor tags in place.
Some other off-page SEO strategies include: creating high quality and useful content, email outreach, guest blogging and getting mentions online through platforms like social media.
External off-page SEO backlinks are great for Off-Page SEO because they can improve your website’s authority in the eyes of Google and other search engines. off-page backlinks should be placed on relevant sites that have social media presence or that link out to credible sources.
Once the off-page SEO strategy has been implemented you should see a rapid improvement in your rankings as long as all the other aspects are correctly done.
Off-Page SEO benefits
High quality blog content is the best formula for leads and backlinks
Backlinks are a necessity for any SEO campaign
Guest posting is a very good way to position your business as experts in the field
Correctly done – Off-page SEO can cause a rapid improvement in your rankings
IMPROVE CLICK-THROUGH RATE
IMPROVING YOUR CLICK-THROUGH RATE IS A STRATEGY THAT HELPS INCREASE VISITORS TO YOUR WEBSITE.
The benefits of improving your click-through rate (CTR) are vast. When you have a high CTR, it means that your visitors are clicking through to your website from the search engine results pages (SERPs) more often. This can result in more website visitors, which can lead to increased sales and conversions.
There are a few things you can do to improve your CTR, including improving your title tags and meta descriptions. By crafting attention-grabbing titles and descriptions, you can entice more people to click through to your website. You can also improve your click-through rate by optimizing your website for certain keywords and phrases. By targeting the right keywords and using them throughout your website, you can increase your chances of ranking higher in the SERPs.
The title tag and meta description must be related to the search query. If they’re not, your click-through rate will suffer. Make sure your titles and descriptions are catchy and relevant, and you should see an improvement in your CTR.
There are other ways to improve your click-through rate, such as improving the user experience on your website. Make sure your website is easy to navigate, and that all of the information is easy to find. You can also improve the design of your website to make it more visually appealing.
The bottom line is that there are many things you can do to improve your click-through rate, and it’s well worth the effort. By increasing your CTR, you can increase the number of visitors to your website, which can lead to increased sales for your business.
Click-through rate improvements
Improves the quality of search traffic
Increases the number of people clicking through to your website
Title tags and meta descriptions are the first thing you would change when trying to improve your CTR
Increased CTR increases your search results rankings over time
