The EAT algorithm is a system Google uses to rank websites. The acronym stands for “Expertise, Authoritativeness, Trustworthiness,” and it’s a quality score that evaluates the content of a website to determine how well it ranks on Google search results pages. The higher your site scores on this scale, the more likely you are to appear at the top of SERPs.
In other words: If you want to rank high in Google search engine results pages (SERPs), then make sure your website has good Expertise, Authoritativeness & Trustworthiness ratings! This blog post will help you understand what those terms mean and show you exactly how to improve them for your business.
What is E-A-T in SEO?
E-A-T stands for Expertise, Authoritativeness, and Trustworthiness. It’s a Google ranking factor that Google uses to evaluate the overall quality of a web page and the website itself. Google values websites that demonstrate expertise, authoritativeness and trustworthiness. This may mean several things depending on the industry.
Google differentiates between natural results and EAT rankings. The natural results are indexed using an algorithm that considers more than 200+ ranking factors to produce its search engine result pages (SERPs). Google claims EAT is one such consideration it takes into account when producing its search engine results pages. EAT is a small piece in a really big “algorithm puzzle”.
While Google offers some insights into what they consider as indicators of EAT – Google Search Quality Rating Guidelines – the exact formula used to determine the EAT algorithm is a closely guarded secret.
How does Google determine E-A-T?
E-A-T is determined by a combination of the creator, the content, and the website. Google looks at several factors to determine whether a site has high E-A-T:
- Expertise: Google looks for websites with authors who are recognized experts in their field.
- Authority: Google looks for websites with links from reputable sources.
- Trustworthiness: Google looks for websites that have a history of providing accurate information.
Are there any specific industries or types of content that Google considers more important when it comes to E-A-T?
Yes, Google places a higher emphasis on EAT when it comes to certain types of content: YMYL (your money, your life) content. This is content that could have a serious impact on the reader if it’s not accurate. For example, financial advice, medical information, legal information, and so on.
What are some of the things Google looks for when judging E-A-T?
Some of the things Google looks for when judging E-A-T include:
– The author’s qualifications and background.
– The website’s reputation.
– The number of reputable sources that link to the website.
– The age of the website.
– The accuracy of the information on the website.
– Whether or not the site has a history of being penalized by Google.
How can you ensure your website has accurate, truthful and useful information on it?
There are a few things you can do to ensure your website has high E-A-T:
- Make sure your website has accurate and up-to-date information. A good idea is to regularly update pages and blog posts for example.
- Ensure that your authors are recognized experts in their field. This may include BIO pages on the site that specifically address the expertise, qualifications and link out to websites like professional membership bodies and universities?
- Make sure your website has links from reputable sources. This would include topically relevant websites that link out to you. This may include a link from a medical blog linking to a blog post a doctor did on a condition they researched.
- Provide a history of providing accurate information.
What is expertise in regards to Google’s algorithm?
Google Search Quality Rating Guidelines mentions Google looks for websites with authors who are recognized experts in their field. Google also mentioned it ranks pages higher that come from authors Google itself recognize as authorities on specific topics.
What are Google quality rater guildeines?
Google Search Quality Rating Guidelines are Google’s guidelines for the E-A-T algorithm. Google does not allow these guidelines to be shared publicly, but they were leaked in 2018 and became well known after Google updated its EAT algorithm in August 2018. Google removed the document from public access later on, but before that people had already analyzed them and Google confirmed it has no plans of updating this version
Is E-A-T a ranking factor?
Yes, Google has confirmed that E-A-T is a ranking factor. Google’s John Mueller said in a Google hangout in 2018 that E-A-T is one of the many factors Google uses to rank pages. Mueller also said that Google doesn’t use E-A-T as the only factor when determining page ranking, but it’s an important consideration nonetheless. There has been a bit of back and forth about the algorithm factors and many believe there are more than 200 factors.
EAT is considered an important ranking factor by Google and should be taken into account when building or optimizing your website. By ensuring that your website has high EAT, you can improve your chances of ranking higher on Google search results pages.
Why E-A-T is important for your SEO strategy
Google EAT ranking factor is one of Google’s Ranking Signals. Google has said it uses over 200 ranking signals when determining page ranks, and E-A-T is still an important factor to consider when building or optimizing your website. Google mentioned in many places it looks for websites with high E-A-T to determine the overall quality of that web page. Google also mentions E-A-T is especially important for YMYL (your money, your life) content sites because Google has special requirements about their authoritativeness and trustworthiness. The more Google can trust a website’s information, the higher they’ll rank it in search results. This means if your website publishes YMYL content you need to ensure that you can position yourself as an expert in the field of interest.
How to improve E-A-T SEO
Google EAT ranking factor is based on the expertise, authoritativeness, and trustworthiness of your website. Google mentioned expertise is one of its primary factors. This means you need to make sure your site is written by experts in their field. Google also said it evaluates authoritativeness by looking at the number and quality of external links pointing to a page. Make sure if you’re an expert in your field that you create high-quality content for your website with external sources linking back to your site when possible.
- Backlink – has numerous high authority websites linking back to your website. This elevates your authority in Google’s eyes.
- Position yourself as an expert in the field – This can be done by having your credentials on the website and doing guest posting.
- Write detailed content in the form of blog posts and keep the content up to date.
- Interact on other platforms to show off your expertise.
Is Google E-A-T only relevant for YMYL websites?
No, we believe that you should always use your expertise, trustworthiness and be seen as an authority in your industry. This helps reassure your client that they are safe in your hands.
The EAT algorithm is a system Google uses to rank websites. This acronym stands for “Expertise, Authoritativeness, Trustworthiness,” and it’s a quality score that evaluates the content of your site based on how well it ranks on search results pages. Sites with higher scores are more likely to appear at the top of SERPs (search engine result pages). If you need help improving your search engine rankings contact us today!
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