Onboarding new SEO clients. If you need SEO services - Enquire here.

What is topical relevancy?

Topical relevancy is one of the most important factors in improving your website’s search engine rankings, but it can also be difficult to create when you don’t know where to start or what the impact it could be. The good news is that there are many ways you can improve topical relevancy on your site, which will have a positive impact on your SEO rankings. We have found this to be an important aspect of your SEO service for ranking in Cape Town.

What is Topical Relevancy

Topical relevance is the relevance that the content on an entire website has to a particular topic or keyword. It is also called “topical authority”. The way someone would essentially build topical relevancy is to write loads of content about a specific topic of discussion. For example, a plumbing company would write many blog posts on plumbing relating directly to their plumbing service and information about different plumbing issues.

In SEO, it’s the process that a search engine uses to figure out how relevant a particular webpage or website is to a topic or keyword. Topical relevancy is an easy way of doing this with interlinking.

Many factors go into determining a website’s topical relevancy, but some of the most important include the quality and quantity of the content, as well as the number of inbound links from other websites as well as links within the actual website passing on relevant useful pieces of information to the user.

Why is topical relevancy important?

There are two main reasons why topical relevancy is so important for SEO: first, it helps ensure that your website is providing the most relevant and useful information to your users; and second, it can help increase your website’s search engine ranking.

When it comes to websites, one of the main things that search engines are looking for is relevance. They want to ensure that the websites that they are featuring in their search engine results pages (SERP) are the most relevant to the user’s query. Topical relevancy is a major part of this process.

If you can ensure that your website is optimised for topical relevancy, you will be providing your users with valuable content that is directly related to their interests, which will keep them coming back for more. This not only helps to improve user experience, but it can also help to improve a website’s search engine rankings.

The more relevant you are, the higher chance of Google ranking your website in their SERP for your targeted keywords. Topical relevance is one of those factors that can make a big difference when it comes to SEO and getting ranked highly by Google.

How Can You Optimise Your Website for Topical Relevance?

Keyword research is an important first step when it comes to coming up with ideas for creating relevant content which will update your website’s topical relevancy. It’s best not to go too far from what you already do as a business or organisation – for example, a local business would write about content that they provide services for. An accounting firm would write posts on how certain tax laws are changing, what is the new tax bracket and how do small businesses easily manage their payroll. All these talking points are within the scope of the service they provide to their clients.

What to avoid doing when building topical relevancy?

Many businesses make the mistake of getting way too specific with their content when trying to build topical relevancy. The best thing you can do is be surgical and surgical about your posts.

It is also a good idea to compare yourself to your competitors and improve on what you have seen them doing. We have often found that far too many businesses will put up thin content (not in-depth or detailed enough) and expect it to help them rank. Topical relevancy is about writing in-depth and detailed posts that people want to read.

For example, it’s not a good idea to try and cover every single topic under the sun within one website because no one will ever find any relevant information on how to deal with plumbing issues if they are looking for tax law changes. There are other websites out there that specialise in these topics, so make sure that your information is very targeted towards what you offer as a business or organisation. Topical relevance should be fairly easy to achieve once you have done some keyword research and know what area you want to focus on.

Tools to help with Topical Relevancy

SEMRush – The best SEO tool on the market at the moment in our opinion.

MarketMuse – An amazing content marketing tool that has a limited free tier to help you write your blog posts.

Surfer SEO – An amazing content marketing tool to help you write amazing blog posts and improve pages like your home page or services pages.

Ubersuggest – A brilliant budget solution that can help most businesses out.

Google – A simple selection of Google searches can help identify what you need to be writing about.

Topical relevance is the relevance that content on an entire website has to a particular topic or keyword. It’s also called “topical authority” in SEO and it’s the process that a search engine uses to determine how relevant a webpage or website is to a certain topic or keyword. We can help you with this by optimising your website for topical relevancy, avoiding these pitfalls when building topical relevancies, and providing tools so you don’t have to worry about it! Call us if you need assistance with getting more attention from Google’s algorithm changes. If you require help with your SEO, consider using BIAS SEO for your SEO needs.