Welcome to the world of meta tags. Title tags and meta descriptions are the focus of this blog post. This post with discuss title tags, meta descriptions, how to easily change them as well as best practices. Read on to learn more about meta tags.
What are meta tags in SEO
Meta tags are HTML tags that help give information about the website they are on. They generally help search engines collect contextually relevant data about the page. This is usually done by identifying keywords, descriptions and other relevancies of a webpage.
Why you should use meta title tags
Title tags are key content signals that google crawls to help understand what the webpage is about. These signals should be on every page.
There are two main reasons why every company website should have a meta title tag on each of its web pages. Firstly, it’s another place to include your targeted keywords and secondly, it’s a chance to write an interesting title that helps make the user want to click. This has a direct impact on your click-through rate and can improve the ranking alone depending on the titles relevancy to the search query.
Why should you use meta descriptions?
The meta description: Meta descriptions help search engines and users understand what your page is about and they give you a chance to tell the world why your website could be useful for them. The entire point of writing great content is so people will read it – however, this is impossible if no one can find you!
Meta descriptions shouldn’t just be filled with keyword phrases as this doesn’t interest the searcher or search engine crawler at all – it’ll also mark your site as spammy which can impact negatively how well your pages rank in Google SERPs (Search Engine Result Pages). Instead, think of thoughtful ways to describe the website post or webpage so that the user with reading it and click through to the webpage.
Does SEO meta tags help in SEO
Do meta tags matter in SEO? The answer is both a resounding yes and no. Meta tags do matter in SEO, but they are not the only factor that determines how well your website will rank. It’s still important to have high-quality, keyword-rich content on your page, but including meta tags can help give you an edge over the competition. It is worth noting that some SEO specialists feel that Meta tags serve no purpose in On-page SEO anymore, although I feel it is still best practice.
How to easily create and change your meta tags
The easiest way would be to edit the title and meta description in your preferred SEO plugin. Using either Yoast SEO or rank math can help you achieve this very easily.
Are meta keywords still relevant
In the last year or so Google has been ignoring some of the title tags and meta descriptions – presumably because people have been exploiting this. We do usually use keywords and met descriptions because it does help improve rankings and click through rates. This is why it either may or may not help.
Meta tags best practices
When creating meta tags, keep the following in mind:
– Use your target keyword or phrase in the meta title
– Keep the meta description to under 155 characters (including spaces)
– Remember to keep the searcher in mind when writing the tags. Be as descriptive as possible to ensure you satisfy the search query.
– Always avoid keyword stuffing and spammy tactics. This won’t help anyone in the long run.
– Always test your results and track your rankings
The best way to determine what works best for you is to experiment with different titles and descriptions to see which garner the most clicks. Try using different headlines and see which get the most attention. SEO tools can also help you assess the SERPs to see what is working best.
Interesting Guides on Meta tags
MOZ – The Ultimate Guide to SEO meta tags
AHREFS – Meta Tags for SEO: A Simple Guide for Beginners
If you require help with your SEO, consider our SEO agency in order to get a better understanding of what we do and how we help businesses.
